Full Issue > B2B > Retail / Manufacturing / Supply Chain
RV News Magazine
Tagline: "The Voice of the RV Industry"
* FOLIO WINNER *
Tagline: "The Voice of the RV Industry"
* FOLIO WINNER *
We love it when a redesign hits the mark! Our July 2021 “American Made” issue of RV News won FOLIO’s best of > Full Issue > B2B > Retail / Manufacturing / Supply Chain.
As the 2nd award ⌘ ⇧ ⌥ (command+Shift+Option) has won since launching it in 2018, it feels like a watershed for the power of putting the “design comes first” mentality away, and focusing on the vision of a publisher. Dana Nelsen, from DRN Media, reached out to us in 2020 looking to showcase his unique perspective on storytelling in the B2B space of the RV Industry. Skeptical at first, we worked diligently to completely revamp the design, type, grid, way finding, and templates to facilitate readability. Strict control of fonts, colors, and pacing allowed us to liberate the pages from excessive decoration, and focus on honest imagery and nuts-and-bolts visual storytelling.
Thanks to Dana Nelsen, Donald Schumann, Chris Freeman, and the many awesome writers and photographers who’ve helped us realize this vision.
Monthly B2B publication for RV industry decision makers who need reliable information on important companies, people and products. Their coverage is people-centric and has technical information and insights that interests related RV Industry businesses nationwide.
DUTIES: REDESIGN | CREATIVE DIRECTION | PAGE LAYOUT | PROMOTION DESIGN
As the 2nd award ⌘ ⇧ ⌥ (command+Shift+Option) has won since launching it in 2018, it feels like a watershed for the power of putting the “design comes first” mentality away, and focusing on the vision of a publisher. Dana Nelsen, from DRN Media, reached out to us in 2020 looking to showcase his unique perspective on storytelling in the B2B space of the RV Industry. Skeptical at first, we worked diligently to completely revamp the design, type, grid, way finding, and templates to facilitate readability. Strict control of fonts, colors, and pacing allowed us to liberate the pages from excessive decoration, and focus on honest imagery and nuts-and-bolts visual storytelling.
Thanks to Dana Nelsen, Donald Schumann, Chris Freeman, and the many awesome writers and photographers who’ve helped us realize this vision.
Monthly B2B publication for RV industry decision makers who need reliable information on important companies, people and products. Their coverage is people-centric and has technical information and insights that interests related RV Industry businesses nationwide.
DUTIES: REDESIGN | CREATIVE DIRECTION | PAGE LAYOUT | PROMOTION DESIGN
DUTIES: REDESIGN / NAMING | CREATIVE DIRECTION | PAGE LAYOUT | ADVERTISING DESIGN
Quarterly B2B Magazine, focusing on the creative, marketing and printing process. Each issue was designed to showcase specialty printing and production techniques such as 4 + 4PMS, metallic inks, spot varnishes, die cutting, embossing, debossing, high-fidelity and stochastic printing.
DUTIES: THE REDESIGN / NAMING | PUBLISHING | ADVERTISING SALES | CREATIVE DIRECTION | CONTENT / VENDOR MANAGEMENT | PAGE LAYOUT | PREPRESS | QA | DISTRIBUTION | TRADESHOW DESIGN | SOCIAL GRAPHICS
DUTIES: THE REDESIGN / NAMING | PUBLISHING | ADVERTISING SALES | CREATIVE DIRECTION | CONTENT / VENDOR MANAGEMENT | PAGE LAYOUT | PREPRESS | QA | DISTRIBUTION | TRADESHOW DESIGN | SOCIAL GRAPHICS
Click to see the entire magazine online.
Momentum Magazine
Tagline: "Smart Living by Bike
* NICHEE WINNER *
Tagline: "Smart Living by Bike
* NICHEE WINNER *
North America’s leading bicycle lifestyle magazine, positioned at the forefront of the urban transportation cycling movement. Delivering content through print and digital editions, Apple Newsstand app, web and social channels, Momentum created custom digital gear guides, fashion look books, developed trade and fashion shows, and partnered in custom publishing.
DUTIES: THE REDESIGN | CO-PUBLISHING | BRAND MANAGEMENT | CREATIVE DIRECTION | ART DIRECTION | PAGE LAYOUT | PREPRESS | DIGITAL EDITIONS | E-BLAST MARKETING | SOCIAL GRAPHICS | SALES DECKS | INVESTOR PITCHING
DUTIES: THE REDESIGN | CO-PUBLISHING | BRAND MANAGEMENT | CREATIVE DIRECTION | ART DIRECTION | PAGE LAYOUT | PREPRESS | DIGITAL EDITIONS | E-BLAST MARKETING | SOCIAL GRAPHICS | SALES DECKS | INVESTOR PITCHING
Unless otherwise noted, all work was produced as Creative Director with the amazing Switch Studio team. © Switch Studios Inc, 2020